A responsive website is quickly becoming an absolute necessity in today’s digital world, and there are several reasons why. A responsive website is fully compatible with all devices — mobile, tablet, laptop, and desktop — so that your online presence isn’t limited by what type of device it’s viewed on. This enables you to capture potential customers who may not have been able to view your website in the past due to the limitations of their mobile devices or laptop screens. Read more about why your business needs a responsive website here.
A responsive web design makes your site available to all devices
Whether your potential customer is searching for your business on their smartphone, tablet or desktop computer, your website needs to be easy to find and usable no matter what device they use. A responsive design provides an optimized experience across all devices by allowing users to easily resize text, images and other elements. The website can also adapt to any screen size so it’s very convenient for people using smaller mobile devices. The end result? Increased traffic and conversion rates!
A responsive website helps to stay engaged even with offline customers
With online consumers there is no reason to leave anything to chance. A responsive website will be able to cater to your customers even when they aren’t logged in and ready to buy. With companies investing so much in offline strategies and tactics it’s only natural that we are looking for ways our customers can interact with us offline as well. The same goes for apps, but responsive web design allows you develop an app for multiple devices by using only one set of code.
A responsive web design will boost sales and increase brand awareness
As consumers continue to migrate towards mobile and tablet devices, it’s becoming more important for businesses to create websites that are designed to support all screen sizes. By developing a responsive website, your customers will be able to enjoy an optimized browsing experience regardless of what device they are using. When customers have a positive web-browsing experience, they feel more engaged with your business and are more likely to make purchases.
You are missing out on sales if you don’t have a mobile friendly website
If you have a site and it isn’t mobile friendly, then you are missing out on a great deal of potential traffic. Over half of internet users (55%) visit an online store via their smartphones. This is definitely true for Millennials, especially since 69% of them use their smartphones for shopping purposes. It’s time to get with it or be left behind! You need to be where your customers are; with just one click away from buying your product(s).
Webpage loading speed is the key
Page load speed is one of your website’s most important metrics. With every second that you add to your site’s loading time, you lose $1.6 billion dollars in potential revenue per year globally. That number increases drastically when you take into account how many people abandon pages that take longer than 3 seconds to load (32 percent) and how many people hit back after waiting for over 5 seconds (50 percent). If you want to increase conversions on your site, improving your page speed can do it for you.
A responsive website gives you an edge over competitors
A responsive website is an advantage that every business needs in today’s internet-dependent world. Being able to easily view and buy your products on any device is important for customers, who will reward you with repeat visits and loyalty for having provided them with such ease of use. In fact, studies have shown that mobile-responsive websites result in 30% more leads than standard sites. This means it pays off to invest in a responsive design if you want to make sales online. A responsive website brings you new customers: Besides retaining existing customers, having a responsive website can also bring new ones!